ABOUT THE TALK: For many years, the main goal of the Netflix personalized recommendation system has been to get the right titles in front each of our members at the right time. But the job of recommendation does not end there. The homepage should be able to convey to the member enough evidence of why this is a good title for her, especially for shows that the member has never heard of. One way to address this challenge is to personalize the way we portray the titles on our service. Our image personalization engine is driven by online learning and contextual bandits.

For many years, the main goal of the Netflix personalized recommendation system has been to get the right titles in front each of our members at the right time. With a catalog spanning thousands of titles and a diverse member base spanning over a hundred million accounts, recommending the titles that are just right for each member is crucial. But the job of recommendation does not end there. Why should you care about any particular title we recommend? What can we say about a new and unfamiliar title that will pique your interest? How do we convince you that a title is worth watching? Answering these questions is critical in helping our members discover great content, especially for unfamiliar titles.